SERVICE
Google & Meta Ads
Paid traffic that feeds your booking system — not vanity clicks that go nowhere.
The challenge
The challenge
You've tried boosting posts on Instagram or running Google Ads yourself, but the leads were low-quality, expensive, or went cold because there was no system to catch them. Ads without a funnel behind them are just money on fire.
Deliverables
What's included
Google Ads campaign setup & management
Search-led structure with disciplined negatives and conversion-led optimisation.
Meta (Facebook/Instagram) ad campaigns
Creative testing and audience builds aligned to consult intent — not engagement bait.
Audience research & targeting
We define who to reach, how to message them, and how to exclude wasteful clicks.
Ad creative direction & copywriting
Angles that fit clinical tone while still selling the consult — compliant and clear.
Landing page alignment (ads → page → booking)
Message match and CTA clarity so clicks don't leak at the handoff.
Conversion tracking & attribution
So we optimise toward booked consults — not mystery traffic.
Monthly performance reports with spend recommendations
Transparent numbers, CPL trends, and what to scale or fix next.
How it works
Our process
- 1
Audit & strategy
Review past campaigns, define target CPL, and map the funnel from click to booking.
- 2
Build
Create campaigns, audiences, creatives, and tracking with a launch checklist.
- 3
Launch & optimise
A/B tests, bid adjustments, and weekly refinements as data comes in.
- 4
Report
Monthly report with spend, leads, CPL, and clear recommendations.
Planning
Timeline & investment
Typical timeline
Campaigns live within 1-2 weeks of kickoff
Investment
Ad management starts from €750/month (excluding ad spend)
Every clinic is different — we'll scope your build on the audit call.
FAQ
Common questions
How much should I spend on ads?
It depends on your area and treatments. Most clinics we work with invest €500-€2,000/month in ad spend on top of management fees. We'll recommend a budget on the audit call.
Do you create the ad images and videos?
We provide creative direction and copywriting. For photo/video, we can work with your existing content or brief a local creator.
Can I run ads without a new website?
Technically yes, but ads without a proper landing page and lead capture system have significantly higher cost-per-lead. We'll advise on the audit call.
What results can I expect?
Results vary by treatment and area, but most clinic campaigns target a cost-per-consultation of €15-€40 after the optimisation period.
Explore more
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Ready to get started?
Book a free audit call or run the Instant Clinic Audit on your site — whichever gives you clarity first.